Ottogi announced on Tuesday that it will be operating a unique ramen experience space called Happy Yum Yum Ramen Shop at the Han River Bus terminals managed by the Seoul city government.
Seoul’s trendy water-based public transit system, the Han River Bus, has been in trial operation since July 9, connecting seven terminals from Magok to Jamsil. Ottogi is set to unveil this innovative space at the Apgujeong and Ttukseom terminals, both famous for their stunning views and status as lifestyle hotspots. The Apgujeong location officially opened its doors on Monday, while the Ttukseom site is gearing up for a grand opening on August 9.
Conceived as Ottogi’s Ramen House on the Han River, the Happy Yum Yum Ramen Shop offers a unique dining experience. Visitors can purchase Ottogi ramen from the CU convenience store on the terminal building’s ground floor and then proceed to the second-floor brand-themed space to cook and savor their meal while enjoying breathtaking views of the Han River.
The Happy Yum Yum Ramen Shop showcases Ottogi’s brand identity through eye-catching graphic design. It aims to provide both locals and tourists with a memorable dining experience complemented by Instagram-worthy river views. To celebrate the launch, Ottogi is planning a special event on its ramen-focused Instagram account – an ideal opportunity for foodies and influencers alike.
An Ottogi spokesperson commented that this fresh take on enjoying ramen over the Han River is their way of reimagining everyday food culture with a twist. Further adding that looking ahead, Ottogi plans to continue expanding brand experiences for our customers across various touchpoints, always aiming to add a dash of excitement to the everyday.