Grand Koleos Esprit Alpine Noir with official ambassador Oh Sang Wook / Renault Korea
Renault Korea announced on Friday that it will operate the Think Noir experience program at its flagship Renault Seongsu store from April 5 to 13 to celebrate the launch of the limited-edition Grand Koleos Esprit Alpine Noir.
On the first floor of Renault Seongsu, a laser show featuring the Grand Koleos Esprit Alpine Noir, directed by Yun Jeho, will be showcased. A black-and-white photo zone created in collaboration with monochrome photographer Oh Byung Ki will also be installed, capturing the French black aesthetic of the Grand Koleos Esprit Alpine Noir.
Those who share their photo zone pictures on social media with the event’s official hashtags will be entered into a draw to win a special gift. The prize is a professional profile photo session conducted by photographer Oh himself. In addition, various customer-participation programs will be available, including the Renault Kiosk, Renault Pillar, and Renault Othello.
The staircase connecting the first and second floors will be decorated with light and sound to express the unique French black mood of the Grand Koleos Esprit Alpine Noir. On the second floor, the BYRONIC espresso bar will serve Noir lattes and Americanos. Customers who make a reservation in advance and visit Renault Seongsu will receive a free coupon for a Noir latte.