Tuesday, March 10, 2026

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The EV Hype Is Crashing? Why Hybrid Sales Soared 73% While Electric Units Plummeted

CarsThe EV Hype Is Crashing? Why Hybrid Sales Soared 73% While Electric Units Plummeted
From left to right: New Telluride X-Line, New Telluride Off-Road Specialized Model X-Pro, New Telluride Hybrid (Provided by Hyundai Motor and Kia) / News1
From left to right: New Telluride X-Line, New Telluride Off-Road Specialized Model X-Pro, New Telluride Hybrid (Provided by Hyundai Motor and Kia) / News1

Hyundai Motor and Kia achieved record-breaking February sales in the U.S. market last month, with over 137,000 vehicles sold.

Hyundai, in particular, has set new monthly sales records for three consecutive months since December. The strong performance was driven by robust sales of hybrid and electric vehicles (EVs).

Hyundai Motor Group reported that their combined U.S. sales for February reached 137,412 units, marking a 5% increase compared to the same month last year.

During this period, Hyundai (including Genesis) sold 71,407 units, up 5.7%, achieving its highest monthly sales for the third consecutive month.

Kia also set a new February record with 66,005 units sold, a 4.3% increase. Genesis brand sales grew by 3.3%, reaching 5,730 units.

Soprt utility vehicles (SUVs) were the key drivers of this success. Hyundai’s Palisade saw a 28.4% year-over-year increase with 65,677 units sold, while the Santa Fe posted strong results with 11,344 units, up 18.6%.

Kia’s Telluride, boosted by the launch of its second-generation model, achieved record-breaking monthly sales of 13,198 units, a 68.7% increase. The K5 sedan saw a 60.6% jump to 6,053 units, and the Carnival minivan surged 65.4% to 5,805 units.

Eco-friendly vehicle sales also showed impressive growth, rising 34.7% year-over-year to 34,855 units and accounting for 25.4% of total sales.

Hybrid models led the charge with 29,279 units sold, a 56.4% increase from the previous year. Hyundai’s hybrid sales soared 73.5% to 18,374 units, while Kia’s hybrid sales grew 34% to 10,905 units.

However, EV sales declined 21.9% to 5,576 units. Hyundai’s EV sales dipped 3.3% to 4,030 units, while Kia’s EV sales dropped 48% to 1,546 units.

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