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LG Electronics Makes Major Debut at DCW 2025, Targeting U.S. B2B Home Market

EconomyLG Electronics Makes Major Debut at DCW 2025, Targeting U.S. B2B Home Market
Photo courtesy of LG Electronics
Photo courtesy of LG Electronics

LG Electronics announced its participation in DCW 2025, the largest design and architecture expo in the U.S., held in Las Vegas from Tuesday to Thursday. Through this opportunity, the company aims to accelerate its expansion into the B2B home appliance market.

DCW is the umbrella term for two major exhibitions: the Kitchen and Bath Industry Show (KBIS), hosted by the National Kitchen & Bath Association (NKBA), and the International Builders’ Show (IBS), organized by the National Association of Home Builders (NAHB).

This year marks LG Electronics’ first simultaneous participation in KBIS 2025 and IBS 2025. The company will showcase its largest exhibition space, spanning 1,282 square meters (13,800 square feet), to strengthen its foothold in the U.S. B2B home appliance market.

LG will unveil its “Total Space Solution” at its IBS 2025 debut. This customized combination of home appliances, HVAC systems, and IoT technologies suits diverse living environments and lifestyles.

The company plans to showcase customized home appliances for various residential types, including single-family homes, apartments, and studio units, while highlighting the technological prowess of key components such as heat pumps.

LG will also introduce IoT products to connect with LG ThinQ applications in AI-enabled homes. These include a smart plug for real-time electricity usage monitoring and remote power control, a smart switch for indoor lighting management, and temperature and motion sensors.

Visitors experiencing LG’s technology will have immediate opportunities for business collaboration. The LG Pro Builder team, a specialized sales force for builders, will be on hand with tablet PCs to explain products and solutions and facilitate on-the-spot business connections.

LG Electronics stated that this exhibition serves as an opportunity to showcase solutions that harmonize living spaces and appliances through their comprehensive product lineup, spanning from home appliances to climate control systems.

Photo courtesy of LG Electronics\
Photo courtesy of LG Electronics\

LG, the other major component of DCW, will present its ultra-premium built-in appliance brand SKS and high-efficiency premium appliances at KBIS 2025.

SKS maximizes customer experience by concealing products in the kitchen. Its Key products include an integrated hood and hidden induction cooktop that can be stored inside the countertop when not in use, exemplifying the island system concept.

In addition, LG will debut the 36-inch Cook-zone-free Induction Pro Range, which features an all-free induction cooktop that allows cookware to be placed anywhere on the surface and an oven underneath. This innovative appliance is equipped with Gourmet AI technology, enabling users to monitor cooking processes inside the stove in real time and save videos and photos via the LG ThinQ app.

Visitors can explore the high-efficiency premium appliance lineup enhanced by LG’s Core Tech for improved performance.

The heat pump dryer lineup, featuring dual inverter heat pumps, offers exceptional drying performance and energy efficiency. These dryers are equipped with AI DD motors that analyze fabric type and weight to implement more delicate movements, reducing fabric shrinkage.

LG will also showcase the Fit & Max refrigerator, which enhances space efficiency with Zero Clearance technology. This innovation minimizes the gap between the fridgeator and the wall, allowing for safe installation and movement with a 4mm (0.16-inch) clearance.

At this exhibition, LG Electronics will also present its AI home concept, integrating LG ThinQ and ThinQ ON with Affectionate Intelligence.

Ryu Jae Cheol, President of LG Electronics Home & Appliance (H&A) Business Division, emphasized, “We will continue to innovate technologies based on customers’ trust and expand our influence in the B2B home appliance market.”

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