The decentralized finance (DeFi) project World Liberty Financial (WLFI), spearheaded by former President Donald Trump’s family, has seen its value soar by nearly 25% in just two days following a series of new business plan announcements.
As of 2:57 p.m. on Thursday, WLFI was trading at 173 KRW (about 0.12 USD) on Upbit. Earlier that day, it reached a high of 182 KRW (about 0.13 USD), marking a 24.66% increase from its price two days prior.
Market analysts attribute this sharp rise to the foundation’s recent unveiling of new business initiatives.
On Wednesday, WLFI hosted the World Liberty Forum at Mar-a-Lago Lizzot. During the event, Chief Executive Officer (CEO) Zach Witkoff hinted at significant announcements, drawing considerable market attention.
Following the forum, the foundation revealed several new business strategies. WLFI plans to collaborate with global asset management firm Apex Group to test payment methods for fund subscriptions and redemptions using its proprietary stablecoin, USD1.
Moreover, WLFI announced via X (formerly Twitter) its intention to launch real-world asset (RWA) products. The company will work with tokenization platform Securitize to tokenize and sell the Trump International Hotel in the Maldives.
Apex is also exploring the possibility of listing WLFI’s tokenized assets on the London Stock Exchange (LSEG).
WLFI is a DeFi project established by the Trump family with the ambitious goal of revolutionizing traditional financial systems and creating a more accessible and liberated financial ecosystem.