Korea Ginseng Corporation’s (KGC) premium brand, Jung Kwan Jang, made waves at the 2026 Natural Products Expo West (NPEW) in Anaheim, California from March 4-6. The event showcased the luxe appeal of K-ginseng to a global audience, as announced on Monday.
NPEW, the world’s largest natural food extravaganza, brings together over 3,000 food and beverage companies from about 130 countries, attracting more than 60,000 industry insiders. Jung Kwan Jang’s consistent presence at NPEW has been key to boosting its brand recognition in North America and expanding its network with international consumers and distribution partners.
This year, Jung Kwan Jang wowed attendees with a booth inspired by traditional Korean architecture, themed 127 Years: The Legacy of Korean Ginseng. The brand’s storytelling and interactive experiences blended over a century of cultivation know-how with cutting-edge scientific research, highlighting their Daily Wellness Solutions brand ethos.
Jung Kwan Jang spotlighted its star products, including the global bestseller Everytime, a hit on Amazon, alongside the caffeine-free energy booster Hong Sam Won and the blood sugar management line GLPro. The newly launched GLPro Double Cut in the U.S. market turned heads as an all-in-one solution for fat reduction and blood sugar control.
The brand also educated visitors on ginseng’s seven health benefits: immune support, better circulation, fatigue reduction, antioxidant properties, memory enhancement, menopause support, and blood sugar regulation. At the K-Energy Wellness Bar, guests could sample drinks, experiencing how to effortlessly incorporate ginseng into their daily routines. The booth’s photo area, complete with traditional Korean outfits, hats, and fans, offered visitors a taste of Korean culture.
A spokesperson for KGC Ginseng Corporation shared that this year’s NPEW allowed us to showcase the rich heritage and scientific prowess of Korean ginseng alongside the cultural traditions, sparking significant interest from local consumers. They’re committed to advancing our research and product development to meet local needs while expanding the global reach, solidifying the position as a leading international health brand.