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How IVE’s ‘Rebel Heart’ Captured Hearts Worldwide in Just 16 Hours

EtcHow IVE's 'Rebel Heart' Captured Hearts Worldwide in Just 16 Hours
Starship Entertainment
Starship Entertainment

IVE is taking the world by storm with its highly anticipated pre-release single, “REBEL HEART.” Dropped on Monday as part of its third EP, IVE EMPATHY, the track has quickly solidified the group’s global dominance, topping charts worldwide.

IVE’s comeback is making waves on international music charts. On Tuesday morning, the group reached the #1 spot on iTunes’ Top K-Pop Songs chart in six countries and regions: Vietnam, the Philippines, Romania, Portugal, Indonesia, and Hong Kong. The group also secured second place in New Zealand, Hungary, and Taiwan while maintaining strong positions in major markets like Germany, Japan, Australia, Canada, and France. IVE claimed the top spots in 14 countries and regions, proving its worldwide appeal.

“REBEL HEART” also dominated iTunes’ Top Song chart, reaching #1 in Cambodia and Hong Kong and landing in the Top 10 in nine other countries, including the Philippines, Bahrain, Vietnam, Indonesia, Singapore, Taiwan, and Thailand. This further underlines the group’s global reach and success.

The music video has been a visual and cultural phenomenon. Showcasing the members’ emotional depth and striking aesthetics, it surpassed 5 million views within 16 hours of its release. By 10 AM, the video had claimed the #1 spot on YouTube’s trending music videos. The main video also ranked #2 on YouTube’s Worldwide Trending Music Videos, while the teaser clip secured the #11 position, further solidifying IVE’s status as a global powerhouse.

Back home in South Korea, “REBEL HEART” has been a chart-topping success. The track claimed the real-time #1 spot on Bugs, one of Korea’s top music platforms, and reached the top of Melon’s Top 100 within 30 days. It also led Vibe’s domestic rising chart, securing a top spot in Melon’s Hot 100 (ranked 5th after 100 days) and charting at #13 on Genie’s Top 100. These impressive results marked the group’s successful return to the music scene.

“REBEL HEART” features a lush soundscape that blends sweet strings with upbeat drums, creating a magnetic, addictive energy. The song explores themes of self-assurance and transformative change, focusing on empathy. The track highlights IVE’s evolving musical style, showcasing its increasingly sophisticated sound and solidifying its place as one of K-pop’s most exciting acts.

Looking ahead, IVE is set to continue its promotional activities for “REBEL HEART,” revealing even more of its expanding musical spectrum. With its undeniable global influence and growth, IVE is poised to leave an even more significant mark on the international music scene.

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