Hyundai Motor Company has revealed that the Ioniq 5 N and N Vision 74 will debut in the racing game Asphalt Legends Unite on Wednesday.
Asphalt Legends Unite is a widely popular racing game in North America, Europe, and India. Players can now select and drive the Ioniq 5 N and N Vision 74 in the game.
To celebrate this collaboration, Hyundai will host an in-game racing competition from April 3 to April 30. Participants can only compete using the Ioniq 5 N and N Vision 74, with one winner selected for each event. The top three winners will be invited to South Korea in June, where they will get the chance to test drive the Ioniq 5 N and enjoy additional exclusive experiences.
Hyundai plans to work with prominent gaming influencers to increase the exposure of its models to a broader gaming audience.
A Hyundai spokesperson said, “Through our collaboration with Asphalt Legends Unite, we aim to expand our reach into the gaming world and engage with a younger demographic. We will continue partnering with various games to grow our fan base and enhance our creative content marketing efforts in line with the fast-changing media environment and evolving trends in content consumption.”