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K-pop artist G-DRAGON is finally making his return.
According to his agency, Galaxy Corporation, G-DRAGON will release his new digital single “POWER” on various music streaming platforms at 6 p.m. on Thursday.
“POWER” marks G-DRAGON’s first solo release in 7 years and 4 months since his 2017 mini-album EP Kwon Ji Yong. The EP Kwon Ji Yong set a milestone as the first album by a Korean artist to reach No. 1 on both the Billboard World Albums Chart and Japan’s Oricon Digital Chart, drawing attention to the potential records his latest pre-release track may set.
The new song “POWER” showcases the allure of hip-hop, combining G-DRAGON’s intense rap with an addictive beat that captivates listeners. Its clever, layered lyrics invite listeners to reflect on deeper meanings, highlighting his genius.
On Wednesday, a surprise video was released on his official fan social media accounts, featuring “POWER” as the background music. The video’s retro-themed filming set and a shot of G-DRAGON making a W with his fingers sparked various speculations.
G-DRAGON also heightened anticipation by unexpectedly previewing the entire “POWER” track during a personal Instagram Live broadcast before its official release. He showcased his wit by performing various motions matching the new song’s lyrics in what appeared to be a recording booth. His colorful fashion sense also caught attention as he sported a scarf over a hat emblazoned with “POWER,” paired with a sky-blue robe-style jacket and pink pants.
He also appeared on the tvN variety show You Quiz on the Block, which aired on Wednesday. He expressed, “I came back because I wanted to create music again as G-DRAGON, not just as Kwon Ji Yong, so my goal is to make a strong comeback.” He added, “POWER is a song about strength. For me, strength is music. During my seven-year hiatus, I realized how influential media can be as an outsider, so the song incorporates satire on the power of media and conveys a message about harmonizing different kinds of strength.”
As G-DRAGON finally unveils his new song “POWER” after 7 years and 4 months, anticipation is mounting over the sensation it will create in the music industry.