
SK Broadband’s AI set-top box series has clinched the Red Dot Design Award for the third year.
The company announced on Tuesday that its AI 4 Vision set-top box, launched last year, has been honored in the Product Design category at the 2025 Red Dot Design Awards.
This latest accolade follows the success of the AI 2 Set-top Box in 2020 and the AI SoundMax set-top box in 2021, marking a hat-trick for the company.
According to SK Broadband, the AI 4 Vision set-top box stands out with its subdued dark gray tone and minimalist design, allowing it to integrate seamlessly into any living space. The company highlighted its innovative, transformative structure, which enables the camera to be exposed or concealed based on user preference, effectively marrying high-tech aesthetics with user-friendly functionality.
Kim Young Hoon, head of product development at SK Broadband, affirmed the company’s commitment to unveiling devices that embody its distinctive design identity.