Krithika Shankarraman, former Vice President of Marketing at OpenAI, recently emphasized that human taste will be the determining factor for success in our AI-saturated world.
Business Insider reported on Tuesday that Shankarraman, who previously worked at OpenAI and mobile finance app Stripe before joining venture capital firm Thrive Capital as an entrepreneur, shared her insights on Lenny’s podcast. She stated that human taste will become the real differentiator, with AI generating a lot of noise. She explained that while AI tools make it easier to deploy and market products, they’re likely to fail without human intuition.
As AI creates an environment where businesses vie for consumer attention, Shankarraman predicts that successful companies will forge deep connections with customers and use AI to amplify their existing efforts.
While acknowledging AI’s innovative potential, Shankarraman cautioned against over-reliance. She noted the evolution of product marketing and operations, emphasizing the importance of grasping fundamental concepts rather than blindly trusting AI.
Advocating for STEM education, Shankarraman explained that understanding core principles should precede the selective use of AI. She argued that promoting learning for its own sake would facilitate the absorption of crucial concepts.
Shankarraman concluded by stating that while individuals are responsible for their use of AI, companies should prioritize long-term accountability over short-term competition. She asserted that the goal is to ensure AI becomes a positive force for humanity, rather than creating the best chatbot.
