Global beauty company APR said its brand Medicube will participate as an official sponsor of the Coachella Valley Music and Arts Festival (Coachella), which will be held in California from April 10 to 19.
APR will be the first Korean beauty company to participate as a sponsor in the skincare and beauty tech device category, operating a Medicube brand booth throughout the festival.
Coachella is one of the world’s largest music festivals, drawing globally influential artists and hundreds of thousands of attendees each year. As APR continues expanding its business across global markets, particularly in the United States, the company plans to use its participation at Coachella to communicate directly with global consumers and strengthen brand awareness.
At the festival, APR will introduce beauty solutions through Medicube cosmetics and Medicube AGE-R beauty devices designed to help maintain radiant skin even during the festival.
The cosmetics lineup will feature globally popular products including the Zero Pore Pad, PDRN Pink Collagen Gel Mask, and Collagen Gel Cream.
The company will also showcase a range of beauty devices with various functions, including the Booster Pro, Booster Pro Mini Plus, and Booster V Roller.
In addition to product displays, APR will set up experiential spaces where visitors can directly experience Medicube’s brand identity and beauty technology. The Medicube booth will host a variety of events combining music, beauty tech and game programs during the festival.
An APR official said, “Participating as a sponsor at Coachella is expected to provide an important opportunity for Medicube to communicate directly with consumers around the world. We will continue striving to elevate Medicube’s global presence through various international initiatives.”