Hurom recently showcased its cutting-edge commercial juicers at two major industry events: the New York Restaurant Show in the Big Apple and Internorga in Hamburg, Germany.
From March 8-10, Hurom made waves at the East Coast’s premier food and restaurant expo, the New York Restaurant Show, held at the Javits Center. The brand unveiled its CE50 and CP50 commercial juicers to the U.S. market for the first time, aiming to capture the attention of business-to-business (B2B) food and beverage industry players, as well as cafes and restaurants.
To dazzle attendees, Hurom brought in celebrity chef Ana Machado for live demonstrations. She whipped up an array of mouthwatering, health-conscious juices and drinks that could easily find their way onto trendy restaurant and cafe menus. With these sleek commercial juicers, Hurom is ready to ride the wave of America’s growing health craze and booming cold-pressed juice market.
Not content with conquering just one continent, Hurom then jetted off to Hamburg, Germany, for Internorga 2026. This hotshot European HoReCa (Hotels, Restaurants, Cafes) trade show, running from March 13-17, gave Hurom the perfect stage to introduce its commercial juicers to the German market.
At Internorga, Hurom set its sights on expanding its B2B presence in the global food and beverage service sector. Visitors were treated to tantalizing premium menu ideas centered around cold-pressed juices.
The CE50 and CP50 commercial juicers are the crown jewels of Hurom’s innovation, showcasing why they’re the top dogs in the global juicer market. These bad boys are the world’s first dual-press juicers that play nice with both EASY and PURE type filters. Talk about versatility!
By hitting up these major B2B HoReCa expos in Europe and the U.S., Hurom is going all-in on launching its commercial juicers and tapping into new markets as the cold-pressed juice trend continues to explode.
Hurom’s Chief Executive Officer (CEO), Kim Jae-won, spilled the tea on their strategy: It is bringing the A-game to these global B2B exhibitions, showing off commercial juicers that pack over 50 years of Hurom know-how. By breaking into the B2B scene, they’re not just creating killer juicing solutions for businesses – they’re on a mission to spread the gospel of healthy, cold-pressed juice culture.