JAYJUN, the global K-beauty brand of CHA AI Healthcare, has been selected as consumers’ top brand in the China mask pack category for 10 consecutive years.
JAYJUN announced Sept. 2 that it took first place in the China mask pack category at the 2026 Brand of the Year Awards, held Sept. 1 at The Shilla Seoul. It also received the Masterpiece award, presented to brands that have won for more than 10 consecutive years.
The Brand of the Year Awards are hosted by the Korea Consumer Brand Committee and jointly organized by the Korea Consumer Forum and The Korea Economic Daily. Brands in each category are selected through consumer voting and committee deliberation.
JAYJUN has maintained its No. 1 ranking in the China mask pack category for 10 consecutive years since first winning the award in 2017. Its key products include the Black Water Glow Mask 3STEP, Intensive Shining Mask 3STEP, Collagen Skin Fit Mask and Hyaluronic Acid Hydrating Mask.
JAYJUN is expanding its product portfolio into basic skin care, building on its mask pack business. Since joining CHA Medical Bio Group in 2025, the company has positioned “Skin Longevity” as its core vision and is pursuing a transformation into a skin care brand that incorporates biotechnology.
CHA AI Healthcare plans to expand its range of products centered on high-performance active ingredients by leveraging the technological capabilities of CHA Medical Bio Group and strengthen its efforts to target overseas markets.
Yoon Kyung-wook, CEO of CHA AI Healthcare, said, “Winning No. 1 in the China mask pack category for 10 consecutive years and receiving the Masterpiece award are achievements built on consumers’ trust. We will showcase the new value of K-bio beauty based on synergies with CHA Medical Bio Group.”
Meanwhile, CHA AI Healthcare is developing a cosmetics business incorporating biotechnology, centered on JAYJUN. Since joining CHA Medical Bio Group last year, it has made “Skin Longevity” a core direction while pursuing the development of products centered on active ingredients and expanding into overseas markets. The company is seeking to transform itself into a global beauty company by expanding its existing mask pack-focused business into basic cosmetics and medical skin care.
