TWICE is continuing to build momentum in North America with its latest world tour and a high-profile late-night TV appearance.
The group took the stage on NBC’s The Tonight Show Starring Jimmy Fallon on Monday, drawing attention with another highly anticipated performance.
Following previous appearances in 2021 and 2023, TWICE returned to deliver a dynamic performance of its hit single “Strategy.”
Donning cutting-edge fashion, the members commanded the stage with a polished performance and undeniable star power, winning over both the studio audience and viewers at home. Released in December 2023, “Strategy” recently gained renewed attention after being featured on the soundtrack of Netflix’s breakout animated series K-Pop Demon Hunters. The song has continued to gain traction, extending its run on the Billboard Hot 100 to 17 weeks. On the day of the Fallon appearance, Spotify reported that the track had surpassed 300 million cumulative streams, further highlighting TWICE’s strong presence in the U.S. market.
The girl group kicked off their sixth world tour, “This Is For,” in Vancouver last month. The group then met fans for three sold-out shows at Belmont Park on February 18, 20, and 21, where it performed on a 360-degree stage and delivered a set packed with fan-favorite hits. The concerts also included solo stages, along with a special performance of “Takedown” by Jeongyeon, Jihyo, and Chaeyoung, a track featured on the K-Pop Demon Hunters soundtrack.
TWICE’s North American run will span 20 cities and 35 shows before wrapping up in Austin in April. TWICE will then head to Taipei for a three-night run from March 20 to 22. The group is also set to make history as the first international act to headline Tokyo’s National Stadium, with performances scheduled for April 25, 26, and 28. The tour will continue across eight European cities in May and June, bringing the total to 78 solo concerts in 43 cities worldwide, marking TWICE’s biggest world tour yet.
