APR is expanding its presence in the U.S. as a key overseas market, moving beyond online sales to establish a robust offline distribution network that includes retail giants Costco Wholesale Corporation, Target, and Walmart Inc. The company has recently strengthened its global operations by extending its sales channels to major European countries, starting with the United Kingdom and expanding into Germany, France, Spain, and Italy.
On Friday, APR reported that its flagship beauty brand, Mediheal, achieved impressive sales during the Amazon Prime Day events in both the U.S. and Europe.
APR disclosed that Mediheal set a new sales record during the U.S. Amazon Prime Day, which ran from June 23 to 26 (local time).
According to Amazon’s metrics, Mediheal claimed the top spot in overall category search terms throughout the event. This marks a significant improvement from its ninth-place ranking last year, which the company attributes to growing brand recognition in the American market.
Among individual products, the Zero Pore Pad maintained its dominance in Amazon’s Beauty & Personal Care category for the second year in a row. It also held onto the number one position in the Toners & Astringents subcategory for the third consecutive year.
The event saw strong performance from flagship products such as the Collagen Gel Cream and PDRN Pink Peptide Ampoule, as well as new offerings like the PDRN Pink Collagen Volume Multi Balm. During the promotion, up to 11 Mediheal products featured in Amazon’s top 100 beauty bestsellers list.
Mediheal also participated in Prime Day events across European Amazon platforms, including those in the United Kingdom, Germany, Spain, Italy, and France.
The company reported that an average of over seven products per country broke into the top 100 in Amazon’s beauty sector. On the final day of the event, Mediheal’s products topped the beauty category search rankings on Amazon in the UK, Spain, and Italy.
Looking ahead, APR plans to bolster its local marketing efforts in the U.S. and Europe by expanding its brick-and-mortar distribution network and launching pop-up stores.
An APR spokesperson stated that they’ve not only reaffirmed our strong performance in the U.S. market but also gained valuable insights into consumer preferences in Europe. It’s committed to further expanding the sales channels and implementing tailored branding strategies for each market.