LG Household & Health Care’s Neo Beauty brands, Dr. Groot and Euthymol, made waves during the recent Amazon Prime Day event from June 23 to 26, with impressive sales surges of 45.9% and 54.3% respectively.
Beauty insiders attribute this success to the brands’ savvy approach in tackling consumer pain points like teeth whitening and hair loss with targeted solutions.
Dr. Groot, the K-Haircare sensation taking North America by storm, flexed its muscles in the hair loss care arena. Its Hair Thickening Shampoo and Miracle in Shower Moisturizing Treatment clinched the second spot in sales within their categories.
Euthymol hit the jackpot with its teeth whitening-focused marketing strategy, seeing its Purple Whitening toothpaste and other key whitening products soar to the top of their category with impressive growth rates.
REACH also joined the party, with its dental floss and interdental brush products breaking into the top ranks of the Dental Floss category, hinting at a bright future for the oral care line.
In the lip care arena, CNP’s Lipserin stole the show, nabbing the number one spot in lip butter sales. Meanwhile, belif’s new hero product, Frozen Cream, won over North American beauty enthusiasts, following in the footsteps of their bestselling Aqua Bomb.
The Face Shop’s The Rice Water Bright Cleansing Wipes made a splash too, landing fourth place in the makeup cleansing wipes category. Not to be outdone, Physiogel’s Red Soothing Cream climbed to the top of the facial night cream category, further expanding the global reach of LG’s product portfolio.
An LG Household & Health Care spokesperson dished that they’ve been laser-focused on connecting with North American customers by blending our powerhouse functional products with full-funnel marketing magic. It’s doubling down on our product offerings and marketing strategies, using customer data and category insights to keep crushing it in the global e-commerce scene.
After a rough patch last year, LG Household & Health Care is bouncing back, with their cosmetics and household goods businesses in North America driving improved profitability.