JYP Entertainment is set to make waves with their new girl group, OURBIRTHDAY, bursting onto the scene with infectious energy after a four-year hiatus.
OURBIRTHDAY dropped their debut single, “Our Birthday,” along with the music video for their title track “SQUEEZY” on Wednesday at 6:00 p.m.
“SQUEEZY,” their debut track, is a punk-infused dance banger that seamlessly blends a carefree vibe with slick hip-hop choreography.
The lyrics encourage listeners to squeeze out their complex emotions and stress, much like squeezing a squishy toy. With bold lines like “Just kick those heavy worries / I’ll deal with homework tomorrow,” “We’re doing it our way,” “Let’s ride this rhythm! Free as we wanna be,” and “It’s cool to shake things up,” the group exudes the fearless energy of rising stars.
The addictive chorus features catchy, repetitive phrases like “Squeezy easy ya squeezy ya kick that / Freezy easy ya freezy ya bounce back / Grip that in a flash / Like, jam jam,” guaranteed to get stuck in your head.
The music video showcases OURBIRTHDAY’s vibrant charm, with the members serving up playful expressions and dynamic performances. Adding to the fun, Chef Fabrizio Ferrari makes a surprise cameo appearance.
The group’s name, OURBIRTHDAY, embodies the exhilarating energy of living each day as if it’s a birthday celebration. They aim to deliver unexpected thrills, channeling the unique excitement and anticipation of that one special day each year.
OURBIRTHDAY boasts a lineup of proven talents, including Jo Hye-jin, who clinched the top spot on KBS 2TV’s “THE DDANDDARA” and appeared on Mnet’s “Street Dance Girls Fighter 2.” The group also features Shin Hye-won from JTBC’s “Are You Next” and Yu, who placed third in “THE DDANDDARA.” These seven members have already generated significant buzz in the industry.
The group is pioneering a fresh genre they’ve dubbed WHIP-HOP. This innovative sound fuses cool hip-hop performances with a free-spirited vibe, symbolizing the blending of their seven distinct personalities – much like whipping cream into a cake.
As the debut girl group from JYP’s subsidiary, Init Entertainment, and JYP’s first new girl group since NMIXX four years ago, all eyes are on OURBIRTHDAY. The industry is buzzing to see if they can turn the K-pop scene into a non-stop birthday bash with their unique charm and fresh approach.