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LG’s Future-Ready Car Tech Earns Global Recognition from Fast Company

TechLG's Future-Ready Car Tech Earns Global Recognition from Fast Company
Eun Seok Hyun, Vice President of VS Business Unit, LG Electronics, explains LG Alpha Wear at CES 2024 / Photo courtesy of LG Electronics
Eun Seok Hyun, Vice President of VS Business Unit, LG Electronics, explains LG Alpha Wear at CES 2024 / Photo courtesy of LG Electronics

The American business magazine Fast Company has named LG Electronics one of the World’s Most Innovative Companies of 2025 in the Automotive sector.

Launched in New York in 1995, Fast Company has evaluated companies that have significantly impacted various industries, including economics, management, technology, and design, since 2008. This year, the magazine recognized innovative companies in 58 different sectors, with LG Electronics among the 10 selected in the automotive sector.

On Wednesday, LG Electronics announced that Fast Company highly appreciated its VS company’s achievements in Software Defined Vehicles (SDV) and selected it as an innovative company in the automotive sector.

An LG Electronics official explained that the company was recognized for its distinctive technological prowess in future mobility solutions.

With this selection, LG Electronics has further strengthened its status as an innovative leader in the SDV market. The VS company offers various SDV solutions, including in-vehicle infotainment systems, digital cockpits, telematics, and Advanced Driver Assistance Systems (ADAS).

LG Electronics is accelerating the digital transformation of the automotive industry by consistently showcasing its SDV transition solution, LG αWare, to industry experts.

LG αWare comprises several key components: PlayWare, a vehicle entertainment solution delivering high-quality audio and video content; MetaWare, which provides drivers with helpful information and immersive in-car experiences using AR, MR, and AI technologies; BaseWare, which enhances existing vehicle operating system performance or supports new platform development; and OpsWare, which assists developers throughout the entire development process, from software integration to new technology validation and distribution.

Moreover, LG Electronics has integrated its webOS Automotive Content Platform (ACP) into commercial electric vehicles. ACP extends various customer experiences into the vehicle interior, offering premium content such as LG Channels.

Seokhyun Eun, Vice President of LG Electronics VS company, stated, “We will continue to develop SDV technologies that revolutionize in-vehicle customer experiences, thereby strengthening our competitiveness in the global mobility market.”

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