On Tuesday, Samsung Electronics’ subsidiary Harman unveiled its revamped JBL Bar series.
The new lineup features four models compatible with any television (TV), delivering rich, detailed, and immersive sound.
Each product incorporates Harman’s MultiBeam 3.0 technology, enabling surround sound from a single soundbar. When paired with Dolby Atmos®, DTS:X, and detachable rear speakers, users can enjoy a theater-like experience at home.
The JBL Bar introduces Harman’s innovative SmartDetails technology, which accurately reproduces subtle sounds from footsteps to creaking floorboards. This soundbar series also features artificial intelligence (AI) Sound Boost, delivering powerful bass without distortion, even at high volumes.
Harman emphasized that the inclusion of PureVoice 2.0 for crystal-clear dialogue, improved connectivity, and a sleeker design redefines living room audio standards.
Grace Koh, Head of Consumer Audio for Harman International Asia Pacific, stated that the new JBL Bar series isn’t just an upgrade; it’s a complete reimagining of the home audio experience.
The flagship JBL Bar 1300MK2 boasts powerful dual 8-inch subwoofers and two detachable wireless speakers, immersing users in the action. The JBL Bar 1000MK2 offers space-optimized sound with two up-firing drivers, a 10-inch subwoofer, and detachable rear speakers. For smaller spaces, the JBL Bar 800MK2 is ideal, while the JBL Bar 300MK2 enhances home cinema at a more budget-friendly price point.
All new JBL Bar models feature the JBL One platform, offering easy streaming access and advanced customization options.
The suggested retail prices are: JBL Bar 1300MK2 at 2.59 million KRW (about 1,758 USD), JBL Bar 1000MK2 at 1.79 million KRW (about 1,215 USD), JBL Bar 800MK2 at 1.29 million KRW (about 875 USD), and JBL Bar 300MK2 at 699,000 KRW (about 474 USD).