Samsung Electronics has again secured the top spot in the global soundbar market, marking its 11th consecutive year as the industry leader.
According to market research firm FutureSource, Samsung captured 20.1% of the market by value and 18.4% by volume in 2024, reinforcing its position as the top player in the soundbar market worldwide.
Since first claiming the number one position in 2014, Samsung has consistently led the global soundbar market, maintaining the highest market share year after year.
Consumers have praised Samsung’s soundbars for delivering an immersive audio experience, the innovative Q-Symphony feature that integrates seamlessly with Samsung TVs, and easy-to-use connectivity options.
Newsweek recognized Samsung’s flagship model, the HW-Q990D, with its prestigious Editor’s Choice award, calling it the soundbar with the most impressive 3D audio experience of the year.
Techlicious also awarded the HW-S800D, Samsung’s lifestyle soundbar, its Editor’s Choice distinction, citing it as the perfect choice for consumers who value style and functionality.
Lee Hun, Vice President of Samsung Electronics’ Visual Display Business, commented, “This achievement reflects our commitment to delivering an immersive surround sound experience to our consumers. We will continue introducing products offering superior sound quality and enhanced usability.”