Hurom is accelerating its global expansion by showcasing commercial juicers at North America’s largest foodservice exhibition, aiming to capture a larger share of the international business-to-business (B2B) market.
Industry sources reported on Wednesday that Hurom made a significant presence at the 2026 National Restaurant Association Show in Chicago, the premier B2B event in North America, where it unveiled an impressive lineup of commercial juicers.
During the exhibition, Hurom featured Ana Machado, a renowned chef who specializes in nutrition for professional athletes, to demonstrate the capabilities of their commercial juicers.
Hurom’s commercial juicers, the CE50 and CP50, represent the culmination of 50 years of technological innovation and industry expertise. The company is strategically positioning these products to capitalize on the growing health consciousness in the U.S. and the expanding market for cold-pressed juices.
Hurom Chief Executive Officer (CEO) Kim Jae-won emphasized that its entry into the B2B market with cutting-edge juicing solutions for commercial spaces is not just about driving growth; it’s about fostering a global culture of healthy, cold-pressed juice consumption.
In a related move to strengthen its global B2B presence, Hurom recently participated in the 2026 HOTELEX, China’s largest trade fair for the hospitality and food service industry, where it also showcased its commercial juicer line.
The company’s tailored approach, offering juicing recipes and menu solutions that resonate with local consumer preferences, was met with enthusiasm. This success is expected to serve as a springboard for Hurom to proactively address the evolving premium juice market in China, where wellness trends are gaining significant traction.