Trump Media & Technology Group (Trump Media) has inked a deal with cryptocurrency exchange Crypto.com and asset management firm Yorkville America Digital to launch various products, including exchange-traded funds (ETFs), through its fintech brand Truth.Fi.
According to blockchain news outlet The Block, Trump Media is the company behind Truth Social, the social media platform founded by former U.S. President Donald Trump.
Crypto.com will provide backend technology and supply the necessary cryptocurrencies for the ETFs. These new investment vehicles will include stocks related to cryptocurrencies, Bitcoin, and other alternative coins, with a distinct emphasis on Made in America assets.
Kris Marszalek, CEO of Crypto.com, commented on the partnership, noting that this collaboration underscores Crypto.com’s role as a bridge between traditional finance and cryptocurrency, and is also committed to supporting the global distribution of Trump Media’s ETFs.
Trump Media will roll out these ETFs in the U.S., Europe, and Asia in 2025. Additionally, Yorkville America Digital plans to operate separately managed accounts (SMAs) with Charles Schwab as the custodian. Trump Media is prepared to invest up to 250 million USD to fund this initiative.