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Google is testing a plan to replace its iconic “I’m Feeling Lucky” button, a feature that has been part of the search engine for 25 years, with an “AI Mode,” according to a report by TechCrunch on Tuesday.
Google is reportedly experimenting with redesigning its search homepage. The change would replace the “I’m Feeling Lucky” button, which takes users directly to the first search result, with an AI-powered search feature called “AI Mode.” This move is seen as Google’s attempt to redesign the search experience in the face of growing AI competition.
This shift comes as President Donald Trump recently signed AI regulation bills, prompting big tech companies to accelerate their AI innovations. Analysts view Google’s move as a reinforcement of its AI-centric strategy in this rapidly evolving landscape.
This test’s timing is noteworthy. It occurs just a week before Google’s I/O 2025 developer conference, at which the company is expected to unveil major updates to its AI-based search services.
In related news, reports suggested last week that Google Search usage on Apple’s Safari browser has declined for the first time, fueling speculation that AI chatbots and generative AI could potentially supplant traditional search methods.