Dining Brands Group announced on Tuesday that its chicken brand, bhc, has opened its fifth U.S. location, bhc Carlsbad, in California.
Carlsbad, a strategic transportation hub near a major shopping mall and highway, aims to capitalize on the delivery and takeout demand from the bustling San Diego area.
The 1,056-square-foot (approximately 106 square meters) store features seating for 20, providing full-service restaurant (FSR) operations. It offers a cozy dining space, ideal for families, couples, and groups of friends.
The menu includes bhc’s signature Bburinkle, along with wings and other chicken pieces, as well as localized favorites like the popular chicken sandwich in the U.S. The Bburinkle seasoning has become a top seller among young Americans, thanks to its unique flavor profile.
Bryan Shin, Chief Executive Officer (CEO) of bhc USA, explained that their delivery and takeout-focused stores offer franchise partners flexibility in choosing their store format. He noted that they’re committed to providing diverse brand experiences for both local consumers and our partners.
Since its U.S. debut in 2023, bhc has opened five locations: LA Farmers Market, Chapman Plaza, San Diego’s Sorrento Valley, Rancho Bernardo, and now Carlsbad. The company is accelerating its North American expansion by leveraging various store formats.