LG Electronics has forged a partnership with the Baltimore Ravens, a storied franchise in the National Football League (NFL), to provide state-of-the-art digital signage for their home stadium.
The company announced on September 14 that it has secured a two-year official partnership deal with the Baltimore Ravens.
As part of this collaboration, LG will oversee renovations at M&T Bank Stadium, the Ravens’ home turf, and drive joint marketing initiatives aimed at the team’s devoted fan base.
LG Electronics is set to install an impressive 1,115 square meters (about 12,000 square foot) of cutting-edge digital signage at M&T Bank Stadium by next season. The centerpiece of this upgrade will be a colossal 65-meter-long (about 213-foot) display at the spectator entrance, destined to become the stadium’s new icon.
The technological transformation doesn’t stop there; over 100 LG Electronics’ televisions (TVs) will be strategically installed throughout the stadium’s corridors, elevating the fan experience to new heights.
After the season concludes, LG Electronics plans to extend the renovations outdoors by mounting a 215-square-meter (about 2,314 square foot) light-emitting diode (LED) display on the stadium’s exterior. This isn’t just any LED screen—it’s a flexible, lightweight mesh display that can adapt to tall or curved surfaces.
In an effort to engage Ravens fans, LG Electronics will launch a monthly Most Trusted Player” poll.
LG Electronics continues to revolutionize the sports viewing experience across the U.S. From baseball to soccer to football, fans are treated to an unparalleled entertainment spectacle, thanks to LG Electronics’ innovative displays and cutting-edge technology.
Jung Kyu-hwang, Vice President of LG Electronics North America, underscored the company’s commitment: The goal is to transform stadiums across the nation with the pioneering commercial displays, delivering an unmatched viewing experience for sports enthusiasts.