Hyundai Motor Group continues to expand its global market presence, underpinned by its world-class safety standards. Industry analysts attribute this growth to the company’s stellar performance in increasingly stringent crash safety evaluations, which has bolstered consumer perception of Hyundai vehicles as both safe and high-value propositions.
According to industry reports released on Friday, Hyundai Motor Group has seen consistent growth in overseas sales, with approximately 5.40 million units sold in 2021, 5.61 million in 2022, 5.97 million in 2023, and 5.98 million in 2024. The upward trend has continued into this year, with about 3.02 million units sold in the first half alone.
This overseas sales growth is primarily attributed to the group’s unwavering commitment to research and development, which has enabled the achievement of top-tier safety standards globally.
Since 2021, Hyundai Motor Group has had a total of 106 models awarded the Top Safety Pick (TSP) or Top Safety Pick Plus (TSP+) ratings by the Insurance Institute for Highway Safety (IIHS) – the highest number for any automotive group. Notably, it has maintained its safety leadership by securing the most TSP and above ratings for two consecutive years, despite the IIHS continually raising its crash safety evaluation standards.
In Europe, all of Hyundai’s dedicated electric vehicles (EVs) currently on the market have earned the coveted five-star rating from the European New Car Assessment Programme (Euro NCAP), the continent’s premier new car safety assessment program. This impressive streak began with the IONIQ 5 in 2021, followed by the IONIQ 6, EV6, and GV60 in 2022, the EV9 in 2023, and the upcoming EV3 slated for 2025.
Hyundai Motor Group emphasized that its focus is on minimizing passenger injuries during unavoidable accidents through robust body structures and cutting-edge safety devices. This approach is the result of thousands of crash tests and meticulous analysis of real-world accident data.
The company conducts over 100 crash tests per vehicle model and leverages supercomputer-powered virtual crash simulations, performing an average of more than 3,000 crash analyses for each model. Furthermore, they run over 100 simulations daily and over 30,000 simulations annually to analyze various collision scenarios from real accidents, continuously refining and optimizing the safety features for each vehicle.
Through these extensive efforts, Hyundai has been able to design vehicle bodies with multi-skeleton structures that effectively disperse energy during collisions. The company has also significantly enhanced body rigidity by incorporating ultra-high-strength steel, hot-stamped steel plates, and structural adhesives.
A Hyundai Motor Group spokesperson stated that the company’s unwavering commitment to safety is the driving force behind its continuous development and implementation of cutting-edge safety technologies in its vehicles. Furthermore, looking ahead, Hyundai Motor Group will maintain its safety-first philosophy, ensuring that we deliver vehicles with industry-leading safety standards through ongoing research and development.