H&M’s collaboration with Korean designer brand Rokh has sold out in just half a day since its launch.
According to retail industry sources, on the 18th, H&M launched its collaboration collection with Rokh today.
Among them, the H&M Rokh Belted Twill Skirt sold out in most sizes within half a day of its launch. As of this afternoon, 6 out of 8 sizes (32·34·36·38·40·42·44·46) have sold out, and the remaining 2 sizes are almost out of stock as well.
This product is a twill fabric midi skirt with a contrasting-colored eyelet belt and a metal-covered buckle that can be detached.
The design features a very long belt end, which creates a dramatic effect. Hidden side pockets and asymmetrical front buttons are the highlights. The uneven hem and slit also catch the eye.
The wrap-style H&M Rokh Wool Blend Asymmetric Skirt also sold out half of its eight sizes.
Rokh is a brand launched by Korean fashion designer Hwang Rok, who is active overseas. Rokh brand products can be transformed into various outfits using exquisite tailoring and buttons.
With its classic yet customizable style, it has a solid fan base. It is rapidly emerging as a rising brand, favored by K-pop idol groups like Blackpink and Aespa’s Karina.
The H&M Rokh collection consists of women’s wear, men’s wear, and accessories, presenting four exclusive pieces in Korea and Japan.
Rokh said, “We are creating timeless designs by being creative and classic. We are very pleased to be able to share our vision with more customers worldwide through this groundbreaking collection with H&M.”
H&M’s annual designer collaboration collections are attracting attention for their affordability and exclusivity as limited-edition items.