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Coupang Inc. Rises to 132nd on Fortune 500: What This Means for Asian E-Commerce?

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Coupang Inc., the parent company of Coupang, announced on Thursday that it has climbed to 132nd place on Fortune magazine’s prestigious Fortune 500 list. This marks Coupang Inc.’s fourth consecutive year on the list, advancing ten spots from its 142nd position last year.

The Fortune 500 ranks America’s largest corporations annually based on total revenue. This year’s rankings reflect 2025 annual revenues. Coupang reported 34.5 billion USD in revenue for 2025, a 14% increase from the previous year. Since its debut at 195th place in 2023, Coupang Inc. has steadily risen through the ranks, reaching 168th in 2024, 142nd last year, and now 132nd.

Coupang Inc. operates and provides support services across 190 countries and regions, including the U.S., South Korea, Taiwan, Singapore, India, Japan, and Europe. The company emphasized its use of artificial intelligence throughout its operations, setting new benchmarks for speed and quality in online services. It also assists businesses from various countries, including the U.S., in reaching international customers.

The cornerstone of Coupang’s growth is its substantial, forward-thinking investments in artificial intelligence (AI), robotics, and cloud computing. The company leverages its proprietary Coupang Intel Corporationligent Cloud (CIC) to implement AI across its logistics network. This technology enables accurate demand forecasting, streamlined fulfillment systems, and optimized inter-regional delivery networks. The integrated technological ecosystem, continuously developed since the company’s inception, forms the foundation of its swift and dependable services.

Coupang’s global expansion, powered by cutting-edge technology, is yielding impressive results. This year, the company bolstered its local infrastructure in Taiwan by opening its fourth smart fulfillment and logistics center. This expansion allows Coupang to offer its signature Rocket Delivery service – next-day delivery, seven days a week – to roughly 70% of Taiwan’s regions. Furthermore, through its partnership with Farfetch, Coupang connects over 1,400 brands and boutiques with customers in more than 190 countries.

Coupang’s end-to-end logistics solution is creating new business opportunities for small and medium-sized enterprises (SMEs) worldwide. The company supports these businesses’ growth through a comprehensive suite of services designed to enhance competitiveness, including fulfillment and logistics solutions, marketing support, customer service, and export assistance to connect products with global customers.

Notably, SMEs in South Korea that partnered with Coupang saw a remarkable 21% increase in revenue in 2025, outpacing the average growth rate for small businesses in the country by more than 100 times.

Robert Porter, Coupang Inc.’s Chief Global Affairs Officer (CGAO), stated that Coupang is reshaping global commerce by bridging the gap between businesses and customers worldwide. It remains committed to creating unprecedented opportunities for customers across all 190 markets it serves, including businesses in South Korea, the U.S., Taiwan, and Japan.

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