Starship Entertainment’s rookie girl group, KiiiKiii, is gearing up to release its pre-debut single on Monday. The track “I DO ME,” from its upcoming debut mini-album UNCUT GEM, will be available on all major digital platforms at 6 PM (KST).
“I DO ME” is a bold pop-dance anthem that showcases KiiiKiii’s confident charm. The song reflects the mindset of a young woman who trusts her instincts and lives with self-assurance. From its dreamy synthesizer intro to its heavy disco drum beats, the track blends emotional vocal melodies with groovy rhythms that captivate both the ears and the heart.
In a bold promotional move on February 16, Starship Entertainment skipped the usual group introduction teasers and premiered the music video for “I DO ME,” sparking widespread attention ahead of KiiiKiii’s official debut.
The music video quickly became a hot topic thanks to its intriguing concept, infectious sound, and the members’ captivating performances. The video soared to the top of YouTube’s trending list, maintaining its position for several days following its release.
Filmed in New Zealand, the video beautifully captures the members’ individuality against breathtaking natural landscapes. It opens with sweeping shots of wide open spaces dotted with roaming sheep and features almost cinematic visuals—reminiscent of an art film. The unique direction perfectly blends the five members’ distinct personalities with the awe-inspiring scenery, further highlighting KiiiKiii’s innovative, sensory-driven style.
KiiiKiii’s music is poised to go beyond entertainment, aiming to become the voice of Generation Z. With its limitless potential and transcendent sensibility, the group is set to ignite a new cultural movement.
After its official debut with UNCUT GEM on March 24, KiiiKiii will release “I DO ME” on major streaming platforms at 6 PM (KST) on Monday.
