CJ CheilJedang announced on Thursday that it’s launching a new petite portion of white rice called Hetbahn Soft Mini Rice, weighing in at just 110g (about 3.9 oz).
This follows their June release of two Hetbahn Rice Plan Mini Rice varieties, packed with fiber and protein (multi-grain and lentil brown rice). Now, they’re expanding the line to include the crowd-favorite: white rice.
Hetbahn Soft Mini Rice is right on trend, catering to the growing appetite for smaller portions, diet-conscious options, and bite-sized servings. After introducing 210g (about 7.4 oz) and 130g (about 4.6 oz) options, they’re now serving up an even tinier 110g (about 3.9 oz) white rice option.
It’s perfect for anyone watching their waistline, those with smaller appetites, or folks who just want to control their rice intake. It’s also great for adding a light touch to salads or as a side to your main dish – without the guilt!
CJ CheilJedang is currently rolling out Hetbahn Soft Mini Rice primarily through their official online store, CJ The Market, with plans to expand to major supermarkets soon.
A spokesperson for CJ CheilJedang shared that they’re committed to diversifying and fine-tuning the Hetbahn portfolio, ensuring everyone can find a product that fits their portion needs and lifestyle.
Since debuting Haetban in 1996, CJ CheilJedang has been leading the charge in growing Korea’s instant rice market.