HSAD announced on Tuesday that it held an Agent Builder Day on Friday, where employees used its Deep Agent Builder to create artificial intelligence (AI) agents. Through this initiative, the company aims to enhance internal workflows using AI agents and strengthen its advertising and marketing capabilities.
The Deep Agent Builder is an innovative solution that generates agents by interpreting user intentions through natural language input and combining necessary functions and tools. HSAD is pioneering this natural-language-based agent-generation method in the country.
When users describe their desired agents using natural language, the system automatically configures the functions and tools. The agent is then completed after answering a few multiple-choice questions. This user-friendly setup allows anyone to easily create an agent tailored to their specific work needs with just a few natural language inputs and clicks.
Agent Builder Day saw participation from 180 employees, resulting in the creation of various agents for real-world tasks in a remarkably short time. Lee Hyun Ho, a senior HSAD employee who took part in the program, said that tasks that once required manually connecting functions and tools can now be handled through simple natural language inputs, making the process significantly more accessible. He added that the shift has streamlined workflows, with data collection and organization becoming increasingly automated.
Participants even demonstrated the ability to create multi-agents on the spot, linking multiple agents to form a single workflow. This approach is particularly useful for complex, multi-stage tasks such as advertising and marketing. HSAD plans to offer this agent operation model to external companies, enabling them to execute entire processes as one cohesive unit.
HSAD CEO Park Ae Ri said marketing is evolving into a collaborative process between humans and AI agents. She added that HSAD plans to integrate AI agents across the full marketing pipeline, from strategy development to content creation and campaign execution, allowing employees to focus more on creative work while working alongside AI systems.