At Home Company, a Korean home appliance and beauty brand company, is expanding globally with its beauty brand THOME, selecting Olive Young as its first overseas offline retail partner.
According to industry sources on the 6th, THOME will launch its products at Olive Young’s first U.S. brick-and-mortar store, scheduled to open in May in Pasadena, California.
Through this expansion, THOME plans to introduce its “The Glow” beauty device series, which uses the company’s proprietary low-irritation, high-efficiency droplet ultrasound (LDM) technology, to local consumers.
The brand will also offer a broader product lineup. In addition to its beauty devices, THOME plans to introduce complementary skincare products—including Skin Boost Ampoule and CPR Serum—designed to work in synergy with the devices. New products currently under development are also expected to be unveiled, drawing attention from industry observers.
The company has been preparing for entry into the North American market for some time. In February, it participated in Cosmoprof Miami, one of the largest B2B beauty trade shows in North America, where it showcased new beauty devices and skincare products. At the event, the company received positive feedback from buyers across North and Latin America, indicating strong interest in the brand’s offerings.
Industry observers are also paying attention to THOME’s choice of retail partner. While many K-beauty brands typically enter the U.S. market through limited shelf space within retailers such as Ulta Beauty or Sephora, Olive Young differentiates itself as a platform dedicated to curating and promoting K-beauty brands.
As Olive Young actively promotes Korean beauty brands internationally, THOME is expected to benefit from strong marketing support and increased brand visibility.
A company representative said the brand has strengthened the competitiveness of its beauty devices and skincare products by leveraging its experience in product development and quality control in the home appliance sector. The company added that it aims to expand THOME’s presence in the global market by highlighting its differentiated LDM technology and positioning the brand as a representative K-beauty name internationally.
