Fila’s new Lovers line of underwear has hit a major milestone, with Mistokorea announcing on Wednesday that cumulative sales have surpassed 100,000 units. This marks an impressive 277% growth compared to the same period last year.
The fashion world is buzzing with two hot trends among women in their 20s and 30s: Sagging Fashion, which daringly showcases underwear bands peeking out below the waistline, and the Layered Look, which artfully combines thin innerwear straps with outer garments.
Fila’s Lovers line has captured hearts by perfectly aligning with these style trends. The collection features luxuriously soft Tencel fabric, intricate lace detailing, and a range of eye-catching colors that fashion-forward consumers can’t resist.
The line has become a social media sensation, with hashtags like #SaggingPantyRecommendation trending across platforms. It’s also dominating the charts on popular online shopping destinations such as Musinsa, Zigzag, and 29CM.
Riding this wave of success, Fila underwear recently launched a new line called Ponybell, aiming to keep the momentum going strong.
The Ponybell collection is a dream come true for the Pinterest-loving crowd. With its delicate wildflower patterns and cute eyelet details, it’s already winning the hearts of women in their 20s and 30s who adore that cozy, vintage vibe.
But it’s not just about looks – these pieces are practical too. The breathable fabric keeps you feeling fresh and comfortable, even on sweltering summer days. Looking ahead to the Fall/Winter 2026 season, Fila plans to expand the line to include snuggly homewear like long-sleeved cardigans and pants.
A spokesperson for Misto Korea couldn’t contain their excitement: The initial response to Ponybell has been phenomenal. Customers are loving its unique vintage charm. It’s committed to continuing this success by developing more women’s underwear lines that nail the perfect balance between trendy designs and everyday practicality.