Puma has announced the launch of a limited-edition special package for Korean fans, coinciding with the official release of Manchester City’s 2026/27 season away kit on Friday.
The new Man City away kit showcases the club’s dynamic energy through a deep black color contrasted with subtle gold accents.
The kit also incorporates the Worker Bee detail, a symbol of Manchester citizens’ diligence and unity, reflecting the club’s century-old identity and strong connection with fans.
To mark Man City’s visit to Korea, Puma is participating in the 2026 Global Expansion of K-Text project, organized by the Ministry of Culture, Sports, and Tourism and managed by the Korea Craft and Design Foundation (KCDF). In collaboration with design studio Superposition, they’ve created a unique Korea-exclusive special package.
This special package reimagines key elements of the Man City away kit, blending the aesthetic of Hangul and the flowing lines of traditional Korean knots into a modern, practical Gold Leaf Worker Bee Cup & Plate Set.
The special package, which includes the away authentic jersey, will be available at the Man City House pop-up store opening on August 5. Sales will be limited to August 9 only, with a first-come, first-served policy for the limited quantities available on-site.
Puma plans to set up the Man City House, designed as a clubhouse concept, at Café Senne in Seoul’s Seongsu-dong district to coincide with the Man City team’s visit to Korea.
A Puma spokesperson stated that this special package was conceived to offer a unique brand experience to Korean fans who have been eagerly anticipating Man City’s visit. Going forward, Puma will continue to lead sports lifestyle trends by innovatively combining global sports intellectual property (IP) with local traditional culture.