Shinsegae Department Store announced on Wednesday that it will showcase the debut music video and exclusive promotional clip of TUIDE, the first girl group from HYBE’s new label ABD, at its Seoul flagship location, Shinsegae Square, until September 25.
The department store revealed that on Monday at 6:00 p.m. (Korean time), coinciding with the release of TUIDE’s debut album TUNE&PLAY, they premiered the full version of the title track “SUN KISS” music video alongside an exclusive promotional clip at Shinsegae Square.
TUID is the inaugural girl group from HYBE’s new music label ABD. The seven-member ensemble includes Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, bringing together diverse cultural backgrounds from Korea, the U.S., the United Kingdom, and Japan.
Since its launch in November 2024, Shinsegae Square has been a platform for music videos and promotional content from A-list artists such as BTS, ILLIT, TOMORROW X TOGETHER, and G-Dragon. This collaboration with TUIDE is especially noteworthy as it marks the official debut of a rookie group in tandem with their music video release.
Shinsegae Square is transforming from a mere outdoor advertising space into a dynamic entertainment content hub where emerging artists can debut and unveil their latest tracks.
The promotional video adopts a Self-Introduction concept, juxtaposing larger-than-life figures with energetic miniature versions of the members, effectively showcasing each individual’s unique personality. The expansive media facade sequentially introduces the names and distinctive charms of all seven members.
TUIDE’s new music video and promotional clip will be screened from 7:00 a.m. to 11:00 p.m. (Korean time). Visitors can enhance their experience by scanning an on-site QR code to enjoy the video with audio. As an added bonus, those who scan will gain exclusive access to a special behind-the-scenes video.
Fans who capture TUIDE’s videos at Shinsegae Square until the 30th and share them on Instagram with designated hashtags will be entered into a drawing to win one of 21 exclusive Shinsegae Polaroid photos. Moreover, shoppers at the Shinsegae Department Store flagship location will be treated to announcements featuring TUIDE’s voices.
Lee Seong-hwan, Executive Director of Sales Strategy at Shinsegae Department Store, stated that they’re committed to establishing Myeongdong’s Shinsegae Square as a global K-pop destination. It plans to achieve this by expanding our partnerships with various entertainment companies for simultaneous music video releases and exclusive promotional collaborations.