Krafton’s PUBG: Battlegrounds is set to make a splash at the global pop culture extravaganza ComplexCon 2026, with plans to expand its intellectual property (IP) through innovative fashion and immersive spaces.
The gaming giant announced on Wednesday its participation in ComplexCon 2026, scheduled for October 3 and 4 at the Los Angeles (LA) Convention Center.
ComplexCon, the LA-based festival that brilliantly fuses fashion, music, gaming, and lifestyle, is celebrating its milestone 10th anniversary this year.
At this star-studded event, Battlegrounds will unveil its groundbreaking collaboration with chart-topping artist Machine Gun Kelly (MGK). Floor 13, MGK’s brainchild, is also joining forces to translate the game’s core survival concept into cutting-edge fashion and experiential spaces.
Visitors will be treated to an interactive booth that brings Battlegrounds’ iconic Miramar map to life. This immersive space will transform virtual environments and objects into tangible experiences, complete with hands-on activities and a stylish lounge area.
The booth’s centerpiece? A show-stopping helicopter straight from MGK’s electrifying performances. Fans can look forward to Instagram-worthy photo ops and engaging content centered around this eye-catching prop.
Fashion enthusiasts won’t be disappointed either. The event will showcase an exclusive capsule collection, a creative fusion between Battlegrounds and Floor 13. This avant-garde line reimagines PUBG’s distinctive visuals and survival-inspired elements as must-have fashion pieces.
For Krafton, ComplexCon represents more than just an event – it’s a launchpad to catapult the PUBG IP beyond gaming, into the realms of fashion and experiential spaces. The company aims to forge stronger connections with trendsetters in the culture and fashion spheres.
Looking ahead, Krafton is committed to expanding horizons, promising more collaborations that will allow fans to engage with the PUBG IP in exciting ways outside the gaming world.
