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VIVIZ Members Launch New SNS Account: What’s Behind the Name Change to ehsbuj?

LifestyleVIVIZ Members Launch New SNS Account: What’s Behind the Name Change to ehsbuj?
/ SNS photo
/ SNS photo

Eunha, Sinbi, and Umji, formerly of the K-pop group VIVIZ, have launched their official social media accounts, turning heads by opting for their individual names over their previous team moniker.

Uncore, their new agency, announced on Monday that it’s thrilled to unveil the official social media accounts for the artists Eunha, Sinbi, and Umji. Stay tuned for exciting updates and exclusive content through these channels. It appreciates the continued support and enthusiasm.

The newly minted account, cleverly named ehsbuj, is a portmanteau of the members’ names, replacing their former group identity, VIVIZ.

Earlier this month, Uncore confirmed signing contracts with the trio. They addressed the naming situation, stating that they’ve been in talks with their former agency, Big Planet Made Entertainment, about retaining the VIVIZ name. However, due to disagreements over terms, it’s exploring new branding options to ensure a smooth comeback for the members.

While the agency promises to reveal more about the group’s future identity and plans, the launch of accounts under the members’ names has fans speculating about their next chapter.

The group’s split from Big Planet Made Entertainment in March, citing contract breaches and management issues, led to a legal battle. In June, the Seoul Central District Court ruled in favor of VIVIZ, granting their request to suspend their existing contracts.

This court decision paved the way for the members to pursue independent activities. Four months later, they inked a deal with Uncore, leaving fans eager to see what name they’ll perform under next.

Eunha, Sinbi, and Umji first rose to stardom in 2015 as part of GFRIEND, dropping chart-toppers like “Rough,” “Time for the Moon Night,” “Glass Bead,” and “You and I.” In 2022, they rebranded as VIVIZ under Big Planet Made Entertainment, releasing hits such as “Bop Bop!” and “Maniac.” Their last project as VIVIZ, the studio album A Montage Of, hit shelves in July 2025.

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