Pop sensation Justin Bieber has concluded his first visit to South Korea in 13 years. The star, accompanied by his wife Hailey Bieber, made waves as they explored Seoul while promoting a brand pop-up event.
On Monday afternoon, the Biebers were spotted at Incheon International Airport, jetting off to Los Angeles.
This marks Justin’s first Korean appearance since his 2013 concert at the Olympic Park Gymnastics Arena. The purpose of his visit? To promote his fashion brand, SKYLRK, with a local pop-up store.
The power couple touched down on October 23, spending four action-packed days in the country. Bieber set social media ablaze when he announced his arrival with a simple “Made it to Seoul” post.
Sightings of the star at his pop-up store created a frenzy among fans. In a heartwarming gesture, Justin delighted waiting admirers with impromptu autograph sessions and selfies.
But it wasn’t all work and no play for the Biebers. The couple was spotted soaking in Seoul’s culinary scene, from savoring traditional samgyetang in Anguk-dong to indulging in trendy desserts in Seongsu-dong. Their gastronomic tour quickly became the talk of the town, with fans eagerly sharing and discussing their itinerary online.
The pop-up store, which ran until October 25 in Seongsu-dong, showcased Justin’s fashion line along with exclusive Seoul-only items, much to the delight of local fans.
Justin Bieber, who skyrocketed to fame in 2009 with global hits like “Baby,” “Boyfriend,” and “Never Say Never,” has come a long way since his teen idol days. He tied the knot with model Hailey Bieber in 2019, and the couple welcomed their son, Jack Blues Bieber, in 2024.
