By the 2030s, eight of ten consumers are expected to make significant decisions using artificial intelligence (AI). Some have suggested that refusing to adopt AI could be the key to success.
Ericsson ConsumerLab, a subsidiary of the global telecommunications equipment company Ericsson, published a report titled “2030s Top Consumer Trends: AI-Driven Future” on July 9. The report is known to be based on a survey of over 6,500 early adopters in 13 cities worldwide.
According to the survey results, 51% of respondents were optimistic about AI, while 34% expressed fear and anxiety.
Of those who viewed AI optimistically, 37% believed they would have full control over using AI by 2030. However, only 27% of those who felt fear thought the same.
The proportion of respondents who said they would use AI as much as possible was 53% and 26%, respectively.
Some respondents believed that those who ignore AI’s advice could become innovators of the 2030s and that such resistance could lead to positive outcomes.
Ericsson ConsumerLab identified the top ten consumer trends for the AI era as AI shoppers, generative fashion, sentient screenplays, human digital twins, programmed progeny, AI governance, unauthorized employees, data disorder, loss of AI control, and key managers.
Most respondents (95%) believed some of these trends would become a reality.
Michael Björn, a Research Fellow and Head of the Research Agenda at Ericsson Consumer & Industry Lab, said, “The telecommunications industry needs to proactively address consumer concerns about AI.”
