Samsung Electronics announced on Tuesday that it will launch the Galaxy content creator program, Galaxy Crew 2026. The initiative comprises 70 creators from 11 diverse fields, including fitness, fashion, gaming, beauty, and dance, with a program duration of approximately one year. These creators will showcase their experiences and expertise with Galaxy products through videos and images, targeting the Gen Z demographic. To facilitate content creation, Samsung Electronics will offer various perks, such as the latest Galaxy mobile devices, invitations to product launch events, opportunities to participate in performances and exhibitions, and collaborations on social media content with Samsung Electronics. The company also plans to conduct specialized training sessions to help Galaxy Crew members better utilize Galaxy products and artificial intelligence (AI) features throughout the entire content planning and production process. Jang So-yeon, Vice President of Samsung Electronics Korea, explained that the Galaxy Crew program embodies the passion of Galaxy enthusiasts who share their experiences using their unique voice and perspective. They added that it will continue to partner with diverse creators to expand the brand reach through content that resonates with the Gen Z audience.
