Beauty brand Hanskin said on March 18 it will significantly expand its offline distribution network in North America by entering about 1,400 brick-and-mortar stores of leading U.S. beauty retailer Ulta Beauty.
Hanskin, which has expanded its reach among North American consumers primarily through Amazon, will now extend its distribution across the United States through this large-scale offline rollout, accelerating its push into the local market. The strategy aims to strengthen brand experience, while enhancing consumer trust and awareness to boost competitiveness in North America.
The product launching at Ulta Beauty is Hanskin’s flagship bestseller, “Hyaluron Skin Essence.” It has consistently ranked among top sellers across major global markets, including South Korea, North America, Europe and the Middle East.
With the Ulta Beauty launch as a starting point, Hanskin plans to expand its global Hyaluron product lineup. The company recently introduced the “Arayeon Lotus PDRN Hyaluron Radiance Serum,” broadening its presence in the high-performance skincare segment.
Hanskin plans to gradually expand its high-performance product lines—including PDRN and retinol—centered on the Hyaluron Skin Essence, positioning itself as an integrated hydration and elasticity care brand in the North American market.
Hanskin said it plans to strengthen its presence as an iconic K-beauty brand by increasing visibility in key commercial districts, including Chicago, New York and Los Angeles.