Saturday, January 31, 2026

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BMW Iconic Lounge: The Ultimate Showcase of Its Finest

CarsBMW Iconic Lounge: The Ultimate Showcase of Its Finest
The BMW Iconic Lounge operated by Kolon Motors from April 1 to 13 at the Atrium Plaza on the first floor of Lotte World Mall in Jamsil, Seoul / Courtesy of Kolon Motors
The BMW Iconic Lounge operated by Kolon Motors from April 1 to 13 at the Atrium Plaza on the first floor of Lotte World Mall in Jamsil, Seoul / Courtesy of Kolon Motors

Kolon Motors is currently operating the BMW Iconic Lounge at the Atrium Plaza on the first floor of Lotte World Mall in Jamsil, Seoul, as part of a spring promotion, the company announced on Wednesday.

The lounge opened on Tuesday and will run through April 13. It features some of BMW’s most beloved models. Visitors can view the popular 5 Series in various colors, along with the highly favored Sport Utility Vehicles (SUV)—the X3, X5, and X7.

The BMW Iconic Lounge is divided into a vehicle exhibition area and a consultation area for potential buyers. Customers who purchase after an on-site consultation will receive a Kolon FnC clothing gift certificate worth approximately $340 and a BMW M trolley suitcase.

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