Samsung Electronics has been named the 2025 home entertainment brand of the year.
The company announced on Tuesday that it had received this recognition from Which? Home Entertainment Brand of the Year 2025, acknowledging the technological excellence and design innovation of its TVs and soundbars.
The Which? evaluate brands across 13 categories, including home entertainment, electric vehicles, health, and insurance. Each brand is assessed based on technology, design, and accessibility to determine the top performers.
Samsung attributed the win to its advanced technology, modern design, and ease of use in the home entertainment sector.
Anabel Hoult, Chief Executive of Which?, said Samsung earned the top brand title this year due to its consistent excellence in technology, design, and accessibility. She described the recognition as a significant honor, given the organization’s rigorous evaluation standards.
In 2024, Which? also selected 14 Samsung products in the TV and audio category as Best Buy models, further demonstrating the brand’s consistent quality.
Lee Hun, Vice President of Samsung Electronics’ Visual Display Division, said the award reinforces Samsung’s brand strength and its 19-year leadership in the TV market, driven by consistent technological innovation. He added that the company remains committed to enhancing the customer experience.