[Genesis GV70 Graphite / Courtesy of Hyundai Motor Group] Genesis has unveiled the GV70 Graphite Edition at the 2026 New York International Auto Show, the brand’s second Graphite Edition model following the G70 sedan. The midsize SUV’s exterior leans into a dark, aggressive aesthetic. Twenty-one-inch dark metallic glossy alloy wheels and exclusive red brake calipers signal its performance character, while glossy black side mirrors, dark chrome, and glossy black trim details carry the theme throughout. Inside, ultra-marine Nappa leather seats paired with suede create a refined but sport-forward cabin. The Genesis logo is embossed on the headrests as a Graphite Edition-exclusive detail, and new carbon-pattern garnishes reinforce the dynamic interior theme. The display features a custom welcome and goodbye animation unique to the trim. At the Genesis booth, a dedicated Graphite Zone showcases both the GV70 and G70 Graphite Editions side by side, giving show attendees a direct look at the full Graphite lineup across sedan and SUV body styles.
[Genesis GV70 Graphite / Courtesy of Hyundai Motor Group]
[Genesis GV70 Graphite / Courtesy of Hyundai Motor Group] Genesis also debuted its G90 Wingback concept model for the first time in North America at the New York Auto Show. The concept made its global debut in France last November during an event marking the brand’s 10th anniversary. It retains the G90’s long wheelbase and overall length while exploring a potential grand tourer wagon category. The front end leads with Genesis’ signature crest grille and two-line headlamps, pairing a sophisticated look with a more aggressive stance. Large lower air intakes flow into canard wings on either side of the bumper. Along the side, an arched Parabolic Line extends the roofline into a sleek wagon silhouette. The rear adds two spoilers and a diffuser for a sportier finish. At the Genesis booth, dedicated Magma Zone and Magma Racing Zone areas showcase the brand’s high-performance Genesis Magma program. The GV60 Magma, the first production model from the program, is on display alongside racing simulators giving visitors a hands-on look at Genesis Magma racing. Genesis is also showing a 1:2 scale model of the GR-001 hypercar, set to compete in the Hypercar class of the World Endurance Championship this year.
[Genesis GV60 Magma / Courtesy of Hyundai Motor Group]
[Genesis GV70 / Courtesy of Hyundai Motor Group] Genesis is exhibiting ten vehicles across 11,431 square feet at the New York Auto Show, which runs through April 12. The booth is divided into five zones: Graphite Zone, Magma Zone, Magma Racing Zone, Prestige Black Zone, and Genesis Collection. Visitors can also sample traditional Korean snacks and interact with Boston Dynamics’ four-legged robot, Spot. As part of Hyundai Motor Group’s $26 billion U.S. investment plan, Genesis aims to introduce 22 new and significantly updated models to the North American market by 2030, with plans to expand its core lineup, diversify powertrains, and broaden trim options.