Shinsegae Duty Free has made waves in the retail world by becoming the first in the duty-free industry to introduce the premium performance brand Vuori to its online mall.
Hailing from the sun-soaked shores of California, Vuori is quickly becoming a global sensation for its versatile activewear that seamlessly transitions from the yoga studio to the brunch spot. This brand is turning heads by blurring the lines between workout gear and everyday fashion, offering pieces that are as functional as they are stylish.
This move is part of Shinsegae’s strategy to expand its sports and wellness lifestyle category, pushing beyond the traditional beauty and fashion-centric duty-free shopping experience.
With the rise of wellness travel, more jet-setters are snagging activewear from duty-free shops before takeoff, ensuring they’re ready to hit the ground running (or yoga mat) upon arrival.
The numbers don’t lie – Shinsegae’s online sports category saw a whopping 30% sales bump in Q1 compared to last year, proving that this trend isn’t just a seasonal fling.
By bringing Vuori on board, Shinsegae is upping its game, offering global shoppers a wider array of lifestyle must-haves and transforming its online platform into the ultimate pre-flight shopping destination.
Fashion-forward travelers can now get their hands on Vuori’s signature Dream Knit pieces through the online mall. This fabric is a game-changer, offering a buttery-soft feel and comfy fit that’s perfect for both breaking a sweat and breaking bread with friends.
A Shinsegae spokesperson said Vuori is the ultimate brand for those who want to seamlessly blend their workout and everyday life, adding that it is closely aligned with what global customers are currently seeking. The spokesperson added that the company is committed to staying ahead of the curve by offering a mix of fashion, wellness and travel must-haves that keep customers coming back.