Hankook Tire & Technology said on the Friday that it will serve as an official sponsor of three of Britain’s premier truck events—the Devon Truck Show, Truck Show Cornwall, and the Best of the Best Truck Show—where it plans to spotlight its truck, bus, and radial (TBR) tire technology.
All three gatherings focus on commercial vehicles, displaying more than 1,000 of Europe’s latest rigs and offering a quick pulse check on freight-transport trends across the continent. The Devon Truck Show runs May 23–25, Truck Show Cornwall follows on July 19–20, and the Best of the Best Truck Show caps the circuit on September 13–14.
During each show, Hankook will showcase its newest TBR lineup built around the company’s advanced Smartec platform—an in-house technology framework that blends Smart features with rigorous engineering know-how.
A company spokesperson stated that by maintaining a strong presence at the U.K.’s top three truck shows and other major commercial-vehicle expos across Europe, the goal is to strengthen Hankook’s reputation as a technology-driven innovator and enhance the premium image of the global brand.