Amorepacific Group announced on Friday that it achieved record-breaking sales during Amazon’s flagship shopping event, Amazon Prime Day 2026.
This year’s Amazon Prime Day took place from June 23 to June 26. During the event, Amorepacific Group’s sales in the U.S. market surged by 20% compared to the previous year.
Laneige’s star products, Lip Glowy Balm and Lip Sleeping Mask, claimed the top two spots in the lip balm category. COSRX’s Snail Mucin Serum secured an impressive 26th place overall in the highly competitive beauty and personal care category.
ILLYUN saw a staggering 197% year-over-year sales growth, with its Ceramide Ato Concentrated Cream ranking fifth among facial moisturizers. AESTURA’s Atobarrier Cream landed in tenth place in the same category, contributing to the brand’s overall sales increase of 128%.
The success story continued in the European market. Group sales during the event climbed 22% compared to last year, with COSRX’s Ultra Light Invisible Sunscreen topping the sunscreen category and securing fourth place overall in beauty and personal care.
Amorepacific Group reported a significant uptick in search volume for key brands and products during Prime Day. Popular search terms like ILLYUN Moisturizer and Mise en Scène Hair Serum gained traction, while keywords related to Etude and LABO.H made their debut in the new popular search rankings.
In line with its mid-to-long-term vision Create New Beauty, Amorepacific Group is focusing on developing global core markets, enhancing integrated beauty solutions, and transitioning to artificial intelligence (AI)-driven operations.
The beauty industry is experiencing a boom in K-beauty demand and rapid growth in global e-commerce channels. Companies are vying to strengthen their connections with international customers through online platforms like Amazon while developing standout products across various categories.