SILICON 2 announced on Monday that it has expanded its offline distribution network in North America by securing shelf space in Walgreens, a major U.S. drugstore chain.
Walgreens operates approximately 8,000 stores across the U.S.
A SILICON 2 spokesperson revealed that this month, they’ve introduced seven K-Skincare brands to 1,886 Walgreens locations. They’ve also completed the initial product shipment, valued at around 1.4 million USD. The company plans to increase its presence to over 2,000 stores by September and commence sales through dedicated inline displays.
The seven brands now available at Walgreens include Round Lab, Numbers In, Purito, and Tokobo.
The SILICON 2 representative explained that these skincare brands have gained popularity on global online platforms like Amazon and TikTok. To capitalize on viral consumption trends among Gen Z consumers, they’re in talks with Walgreens to expand the brand offerings to about 20 by year-end.
The company also plans to introduce color cosmetics brands Be On Time and I’M MEME in the third quarter, signaling a strategic expansion from skincare to makeup products.
As of Q3 2025, SILICON 2’s global revenue distribution by region is: Europe 34.1%, North America 24.3%, Asia 17.6%, Middle East 10.1%, Latin America 5.1%, CIS/Russia 4.9%, Oceania 2.6%, and Africa 1.1%. The company currently operates local subsidiaries and logistics centers in key markets including the U.S., Poland, Dubai, Mexico, and Malaysia.