PharmaResearch said Tuesday that its premium derma-cosmetics brand Rejuran Cosmetics is strengthening its presence in Southeast Asia, driven by growing sales across major regional e-commerce platforms.
According to Shopee sales data compiled from June 1-4, Rejuran Cosmetics ranked as the top-selling K-beauty skincare brand in Malaysia.
Its flagship product, Rejuran Dual Effect Ampoule, also demonstrated strong performance, ranking first in Malaysia and second in Singapore in the ampoule and serum category.
The brand has posted rapid growth in the region. Since launching its official store on Shopee Malaysia earlier this year, Rejuran Cosmetics has increased sales approximately sixfold within five months.
In April, the company became the first K-beauty brand to join TikTok Korea’s Southeast Asia cross-border commerce solution, a platform that enables Korean businesses to sell directly through TikTok Shop in Southeast Asian markets. Rejuran Cosmetics recorded double-digit sales growth within one month of launching in Malaysia and the Philippines.
The company’s growth has been led by Rejuran Dual Effect Ampoule.
The product incorporates Rejuran Cosmetics’ proprietary c-PDRN ingredient and PharmaResearch’s patented DOT technology, designed to support skin elasticity and firmness both on the surface and beneath the skin.
PDRN, a compound derived from salmon DNA and other sources, is widely used in dermatology and aesthetic medicine for skin regeneration and rejuvenation treatments. It is considered one of the leading ingredients in the growing skin booster and regenerative skincare market.
“Southeast Asia is a high-growth market with strong demand for K-beauty products,” a PharmaResearch official said. “Building on the results achieved through online channels, we plan to further expand consumer touchpoints in the region and continue introducing Rejuran Cosmetics’ differentiated skincare value to global markets.”